Imagine the scene: an architect or contractor kneeling in dust and blueprints. Sun is going down, but deadlines loom large. In the same way as in marketing, this is a race against the clock. A contractor is well aware of the art, hard work and satisfaction that come with a job done right. The grit and dust of construction is hard to convey in an online image that will be as noticeable as a shiny highway billboard. Visit our website and learn more about contractor marketing agency.
To begin with, imagine marketing is not an arduous task but a collection of powerful tools. The tools in this toolbox have the ability to help you create something special. Social media? Your trusted hammer for delivering your message across a large audience. Email campaigns? You can think of them as screws to connect on a personal basis with clients. You can build your credibility with every post or newsletter.
We’ll talk about social media now. The open bar is like a great networking event with countless opportunities. If you want to share some behind-the scene looks, add a few videos of the before-and after changes, or include client testimonials, it’s just like chatting with friends without any small talk. You don’t have to post a picture of the finished project. Share its history. You can create a plot similar to that of a thriller, and keep your audience hanging by every word.
Next, we’ll talk about the unsung star of marketing: content. Consider it the Swiss army knife you carry around with you. People are more likely to be interested in blogs, videos that explain how things work, and other useful information than a free pizza served at a corporate board meeting. As an example, you could write a post on the topic of choosing the correct color paint to suit a particular space. Suddenly you become more than just an expert contractor. It’s amazing how much people appreciate a little bit of advice that is given without any expectation. Share, don’t sell.
We’re going to strut into email-marketing territory now that you have your digital marketing shoes on. Create messages that look like they’ve been slipped into the mailbox. Your message should be sweet and genuine, with a focus on what you audience wants. You could offer a discount to a client who returns or give them a heads up about new offerings. Anyone who has ever received a deal via email will love it. Here’s your goal: Be that guest who people want in their emails, rather than the ghosted one.
Websites are a great way to communicate with your customers. The website has become the virtual storefront, as people now prefer to browse rather than take steps. You want it to be easy-to-navigate, concise and visually appealing. You want people to be able find important info faster than you can say, “Measure twice, Cut once.” The quality of a site reflects the skills you have. Potential clients will know they found their Sherpa on their construction journey.
Here’s a secret: don’t be reactive, but proactive. Confidence draws people. Host webinars, or hold workshops where you can demonstrate your skills. The hard-hats will outnumber your staff. This allows them to learn what you do that sets you apart in this giant sandbox called the contracting business.
Trust your instincts, but also listen to the advice of your customers. The clients you work with are like a compass that points the way forward. The feedback you receive is always a blessing, no matter how it may be wrapped. Self-help books can’t compare.
Both marketing and contracting have a lot in common. While one builds houses, another builds reputations. If you combine the two, then your blueprint for success is complete. Take out your toolbox and roll up your sleeves to build your own brand. Contractors are a large and diverse market. But it is not something you cannot handle. You can do it, after all.